Klarna optimized for cost-cutting and missed the actual value entirely. That gap shows up at every scale - not just enterprise. I ran my own smaller experiment tracking AI value vs spend this month, solopreneur edition. Built products, measured returns carefully. The ROI question gets complicated fast when you're honest about it. Turns out the spreadsheet optimization that looks good on paper doesn't account for all the variables that matter in the real execution layer. Different context, same lesson. I wrote about the full experiment here: What gets left out of the analysis is what still needs to happen.
Klarna optimized for cost-cutting and missed the actual value entirely. That gap shows up at every scale - not just enterprise. I ran my own smaller experiment tracking AI value vs spend this month, solopreneur edition. Built products, measured returns carefully. The ROI question gets complicated fast when you're honest about it. Turns out the spreadsheet optimization that looks good on paper doesn't account for all the variables that matter in the real execution layer. Different context, same lesson. I wrote about the full experiment here: What gets left out of the analysis is what still needs to happen.
I wrote about the full experiment here: https://thoughts.jock.pl/p/project-money-ai-agent-value-creation-experiment-2026
Thanks for linking your post, it is a very interesting perspective. I will read it carefully later today :)
Thanks! I hope you’ll like it - it connects with your perspective strong!
I like your point in the post.
AI adds a lot of new possibilities to everyone